Using years of experience in the automotive and industrial paint distribution, John van Niekerk and his wife Silvana, have been hard at work expanding their three John’s Automotive Paints outlets in difficult times.
The Krugersdorp branch has seen the addition of another at Kya Sands and Roodepoort. John says, “By opting to sell multiple brands we were able to meet our regular customer demand and even more of the market. We have introduced the new Xcéla brand which is a good quality paint system at a value price with excellent colouristics. We have been able to place 10 mixing machines in a very short space of time in local panel shops.”
John has over 15 years of technical application experience as a qualified spray painter so he comes with first-hand knowledge and advice for all his customers. “I must say that thankfully over the years, our big push into the industrial market has paid off in a big way with many body shops currently experiencing a fairly big volume drop. That in a way has helped the company succeed in recent times. Learning the business from the ground up has also put us in a good position. Our offer to customers is one of old school values and we have moved to increase our operating profitably on an ongoing basis.”
These values have seen John’s Automotive Paints maintaining an original customer base support for over two decades. They truly value that hard-earned support.
John is also upbeat about his great staff input. The customer experience starts at the counter where staff are efficient and well trained to meet customer needs. This applies to their reps as well as back-of house staff who manage the books and orders. They are all passionate about the business they are in and this comes across loud and clear. Some industrial clients will travel over 100 kilometres to get fast turnaround on their Xcéla bulk mixing system.
“I have the same policy with both our clients and my staff. They always need to be treated fairly. If you want to make regular growth a long-term reality, being both transparent and approachable is the way to go,” says John.
Only hard work powers this type of selling. If you want to get rich quick you are going to come short because that trick is paved with lower margins. If you need to assist your troubled customers. That is what John’s Automotive Paints have learned from all these years of being in business successfully.
Story and pics by Ian Groat