Woman take centre stage at a Motor Show for the first time in history

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History was made at the 2019 London Motor & Tech Show because, for the first time in the 121-year history of automotive shows, a group of female motoring writers had a stand. This has never ever happened before at any motor show anywhere in the world.

The journalists are all members of the Women’s World Car of the Year jury. “Women really count in the wheels game,” says George Mienie, South African motor industry commentator and London Motor & Tech Show guest. “Women influence over 80% of car purchases, so they really matter to vehicle manufacturers and dealers.”

 

During the motor show, the judges which include South Africa’s very own Charleen Clarke, presented their Car of the Year award to Volvo, which has won this accolade with its XC40.

They also presented Fiona Pargeter, customer experience director for Jaguar Land Rover, the inaugural Woman of Worth award for the first time. The award, which honours exceptional women in the motor industry, was presented by the Women’s World Car of the Year jury at the London Motor & Tech Show.

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