BMW April 2022

The very successful annual Vermont Sales Open Day Shows have had to be put on hold due to Covid19 and the lock down restrictions, so the company came up with a unique alternative. By converting and revamping their previous head offices into a state-of-the-art small Customer Exhibition Centre they were able to showcase their world class brands on a rotating basis, allowing small groups of customers the opportunity to view international brands and new product ranges in an uncluttered environment.

The new centre includes several tailor-made private areas for permanent brand exhibits the exhibition space will be utilised for an individual brand or range to be shown each month, with new methods of marketing and merchandising of product in a store environment, along with support material. Product will also be demonstrated in this space, with a large screen showing product at work, or for training purposes.

“The exhibition centre will focus on the brand of the month, the opening show this month was for the AirCraft brand of air tools, compressors and accessories, the team also showcased other leading brands and new products at the same time, such as Worx, Pony, CAT, and Bernzomatic,” said Dale Englebrecht, the director at Vermont Sales. 

“The core focus is to offer one-on-one time with the key decision makers from the trade, retailers, and dealers. The small personal groups will allow us to offer dedicated time and service. On display will be the full range of products, new and current, merchandising concepts, POP, and POS material, to showcase the brands and allow Vermont Sales Brand Managers, Key Accounts team members and management to meet, and touch base with customers,” said Englebrecht.

Everything on these exhibitions is available to the customers, from the product to the customised shelving, racking, the free-standing displays and all POS. Basically the customer can order and walk away with a complete, branded, readymade, stocked display. There will also be very special added value deals for all the display units which will be supplied free to customers depending on the orders placed. Experienced teams from Vermont Sales are on hand during the exhibitions, these being sales, brand managers and demonstrators to assist all customers, also on site is a full catering set up and coffee bar.

“We had to move fast and come up with an alternative for our trade and retail customers,” said Jacques Davids Vermont sales exhibition manager. “This new centre was the perfect solution, to entertain customers and give them a full day getting to know the brands, and products. We had a very successful test run last month with our current exhibitions in the centre, these being AirCraft, CAT, Bernzomatic and WORX,” said Davids.

The next dedicated Exhibitions will be for Alpen, Rawl Plug, Tork Craft, CAT, WORX, and Festool in October, and November 2021. 

Current exhibition days going forward calendar:

Tork Craft 1-6 October

CAT 12-20 October

WORX 25 Oct-10 November

Festool 17-30 November.

The centre is open to all trade and retail customers.

To book your company’s team in for these one-day experiences and select the brand you are interested contact Jacques Davids at +27 (0)11 314 7711 or mail him on  For more information go to the web site VSevents.