For the first time in its five-year history, Axalta’s Automotive Colour of the Year is showcasing a colour primer for vehicle customisation both at manufacturing facilities in the aftermarket. Sahara, a golden bronze tone, radiates warmth, richness and strength for vehicles of all sizes – especially the expanding global truck and SUV markets – and can serve as the principle colour for two-tone possibilities, including back roofs.
Sahara is partly inspired by global trends for warmer shades highlighted in the company’s Global Automotive Colour Popularity Report. Yellow/Gold vehicles are most popular in India and China while brown/beige vehicles increased in North America more than any other region.
Sahara will excite and inspire the industry as it brings together timeless style and luxurious customisation for a fashionably fierce finish said Axalta.this is my text