BMW April 2022

Roberlo Color Centers (RCC) are stores in which only products from the Roberlo brand are sold, offering the franchisee the exclusivity of the city or region in which it is located, acting as a centre of attraction for those users who want to purchase such items.

Roberlo recently opened it’s first RCC in India. The establishment is located in Meerut, in the state of Uttar Pradesh, situated about 80 kilometres from New Delhi.

The inauguration ceremony was attended by numerous customers and body shops from the area, as well as Xavier Batista, director of the Asia-Pacific region who represented Roberlo’s headquarters, Satendra Shukla as sales director for India and Manish Raj as regional salesperson.

The ceremony included an initial guest reception, the traditional delivery of orange flowers to guests, the ribbon cutting and the lighting of a candle as a symbol of good luck and prosperity for the business.

This opening marks one more step in a project that is achieving great success in Latin America, and which is now also making headway in India. In addition to these commercial premises, two new establishments are planned for opening in the country in the first quarter of this year,  the first in Bhagalpur, in the state of Bihar, and the second in Ranchi, the capital of Jharkhand.

These openings are supported by exceptional Roberlo brand recognition in India, forged after 17 years of presence in the country. The colour systems launched over the last few years have made it possible to offer the complete repair cycle with a quality range at competitive prices, and to enable customers of these shops to purchase ready-to-use colours for any repair.

New RCCs in Brazil

Brazil and Argentina are the two countries with the most RCC establishments. These stores are adapted to the needs of proximity, speed and prepared colours that these markets demand.

In the last few months, three new stores have been opened in Brazil to sell our products to the public. Two of them are located in the state of São Paulo: Tintas Cadillac in Jundiaí and Fênix Tintas in Campinas; and one is in the state of Minas Gerais: Auto Cor, located in the municipality of Ipatinga. The opening of two stores in Curitiba, Casa das Tintas and a new store of the Faustino Tintas chain, is also being finalised.

With these, there are nine Roberlo Color Centers in Brazil and their subsidiary continue to promote the creation of new stores with the aim of reaching thirty by the end of 2019.

Roberlo’s intention is to further strengthen this business channel by replicating the model in new cities, enabling their products to reach not only all regions of India, Brazil or Argentina, but also the entire world.

Call QBrands on +27 (0)11 440 6653 for more information on the full Roberlo range.