BMW April 2022

Hot on  the heels of their landmark 40th anniversary celebrations in December 2019, INDASA kicked off the new year with the January launch of its new website. As part of the company’s strategic vision for 2020 the new digital platform has been developed to put the INDASA customer at the heart of the online experience. As they say at INDASA: “The Rhyno goes digital”. 

The highly intuitive platform is ideally suited for easy and precise navigation across desktop, tablet and mobile formats. You can certainly see where the investment has been made in terms of the visual content as you navigate through the site. The INDASA brand signature “Perfect Finish, We Know How.” takes centre stage and reflects the company’s position as one of Europe’s leading and more innovative manufacturers of coated abrasives. The eye-catching design and layout also introduces a brand new range of graphics representing the market sectors and industries that INDASA serves.  

The home page instantly engages the user with straightforward direction to the six key product groups containing all the essential product information that you could require. Within easy reach and just a click away is the more corporate information related to the company history, mission statement, core values and Academy. Alongside sits the insights+updates section containing the very latest news coverage from across the INDASA Group. Downloads from the extensive document library are easy to find so product literature, technical data, process application guides and the essential MSDS are readily at hand.  

INDASA’s Miguel Quaresma (Sales Manager, Africa) shared his views as to how the new online platform will change the user’s experience: “With the wide range of product lines and service that we now supply, it has become necessary for the end-user to have a far greater level of understanding of the sophisticated technology behind those products and the INDASA brand. The new site provides an enhanced stream of information and communication directly to our network of distribution partners end-users so we can maximise customer-added values. We are very excited for 2020 and what we have in store for our clients – there is a lot more coming so watch this space!”  

Miguel’s enthusiasm for the launch of the new website is certainly infectious. From our time spent online with INDASA you do get the sense that the company’s investment, industry knowledge, manufacturing expertise and customer values are well placed for the years ahead. For more information on how INDASA can improve your body shop performance simply visit