Mazda Motor Corporation have introduced Rhodium White Premium, a special paint colour born from their unique Takuminuri’s (this is Mazda’s technology that reproduces a precise, high-quality paint finish as if done by the hands of a skilled craftsman on an automobile mass production line. The new colour range are the third of such colours following Soul Red Crystal and Machine Gray Premium) paint technology. These new colours will be available this year, predominately for our Large Product group models, starting with the Mazda CX-60.
Mazda believes colour is a crucial part of what gives shape to a vehicle, and thus they are focusing efforts on developing colours that accentuate a dynamic and delicate expression via the Kodo-Soul of Motion design theme. Rhodium White Premium is a pure white inspired by Japanese aesthetics finding beauty in simplicity and the absence of superfluous elements. Furthermore, the paint’s fine grain accentuates the shadow on the surface of the vehicle complementing the metallic texture of Rhodium White Premium.
Developing Rhodium White Premium, they were able to take Takuminuri to new heights, successfully mass producing an expressive colour using only three layers: a clear layer, a reflective layer and colours layer. The colour layer provides a newly developed white pigment that delivers a silky smooth, fine-grain white. As standard practice with white coloured paints, the undercoat tends to show through, and the clear coat is generally thicker than for other colours. However, Rhodium White Premium uses a newly developed pigment thanks to which they were able to reduce the thickness of the colours layer by up to 30%. This also contributes to more efficient use of resources and a reduction of CO2 emissions during the production process.
For the reflective layer, they used a method in which paint containing ultra-thin, high luminance aluminium flakes are applied meticulously to achieve a uniform thickness and which then dramatically shrinks in volume during the drying process. This results in an extremely thin reflective layer down to approximately 0.5 microns or about 7% of the thickness of a typical reflective layer.
Moreover, they were able to achieve a hand-painted like finish with the aluminium flakes smoothly aligned at regular intervals in the reflective layer. The entire surface gleams when exposed to light and displays a realistic metallic texture. Individual aluminium flakes are distributed evenly and parallel to the undulations of the body surface, producing a glossy and shaded appearance when hit by light – despite the bright white colours of Rhodium White Premium.
They believe that colour is a key component of any vehicle. Mazda will continue to pursue new colours expressions and painting technologies to enhance the attractive ness of their products, aiming to become a brand that shares a special bond with its customers.