Spies Hecker

Precept, the car with which Polestar envisions its future, was created to showcase three key areas for the Swedish brand: sustainability, digital technology and design. Following its digital reveal in February, Polestar CEO Thomas Ingenlath now takes a look at Precept in detail, and in reality, in Gothenburg, Sweden.

The name “Precept” was chosen to emphasise the vehicle’s role in setting out Polestar’s intent as the contemporary electric performance brand. The car signifies an important milestone for Polestar as a standalone brand, there is nothing Volvo about the third iteration – the Precept. 

“People ask me all the time, ‘what is the future of Polestar?’, and of course we are not showing our future models just yet,” comments Thomas Ingenlath. “But Precept shows you where we will be heading – our design direction, our ambitions about sustainability and the great digital user experience we will bring with those future cars. Precept showcases our future, not as a fancy dream or something out of a sci-fi movie. This is our reality, to come.”


Inside Polestar’s ‘Vegan’ interior are high levels of recycled content, thanks to a partnership together with Bcomp to integrate flax-based natural composites to replace many virgin plastics.

Composite material reduces interior component weight by 50% with an 80% reduction in plastic. Bcomp’s ampliTex™ composite material is strengthened by the powerRibs™ to create strong and rigid componentry which can reduce vibrations by up to 250% and perform better during an impact. The seat covers are 3D-knitted from 100% recycled PET bottles in a single thread – made exactly to size with no waste or off-cuts. Recycled plastic bottles are also used for the 100% recycled headlining textile. The ECONYL® carpets are woven from Nylon 6, recovered from reclaimed fishing nets. Waste and recycled cork from the wine industry is converted into cork-based vinyl for seat bolsters and head rests.

Digital technology

Still inside the cabin the large 15-inch digital interface recognises the driver upon approach, with settings and personal content authenticated by the Polestar Digital Key. Proximity sensors adjust what is shown on the screen depending on where the user’s hand is placed – display brightness and screen content adjusts according to movements and the need for more or less information depending on what the user is doing.

Eye tracking monitors monitor where the driver is looking and adjusts the way information is presented – smaller and more detailed when the driver is focused on the display to larger, brighter, vital information when focused on the road.


The shell of the Precept consists of a front wing, integrated into the bonnet, improving air flow by reducing turbulence over the rest of the body which increases the EV range.

Air ducts in front of and behind the rear wheels contribute to brake cooling as well as wheelhouse depressurisation.

SmartZone replaces the traditional front grille with elements required for Pilot Assist including long- and mid-range radar units, ultrasonic sensors and a high-definition wide-angle camera – a natural placement for this technology in the digital age. Additional SmartZones on either side of the car house additional driving assistance sensors.

Roof-mounted LIDAR pod positioned for superior visibility for future advanced driving technology.

Sensor- and lighting technologies, as well as high tech materials, which are celebrated through careful design execution, serve as a new set of premium details that move away from using stereotypes such as chrome, leather and wood.

Long wheelbase accommodates high battery capacity and lots of interior space despite low roof line – batteries are purposefully placed beneath the floor without intruding into the rear passenger footwells, much like Polestar 2.

Absence of rear window allows for the traditional rear roof beam to be moved further rearwards for an extended, single-volume glass roof and better head room – as well as a larger, deeper tailgate opening with a roof-mounted hinge. Rear camera and side cameras feed digital interior mirrors.

The combination of sustainable materials and high-tech smart systems opens an entirely new chapter of avant-garde luxury design and shows where Polestar is heading.