BMW April 2022

McCarthy’s Auto Trimmers from Maitland, Cape Town, have built up a remarkable business which is based on the firm foundation of absolutely the best customer service at all times. Servicing every enquiry from a customer with a damaged mag rim, for instance – right up to repairing top vehicle franchises like Mercedes, BMW, and Ferrari – the team have it covered.

Tyrone McCarthy, the company owner said that in the last three years they have expanded their specialist motor trade offer to both Durban and Johannesburg markets with mobile repair units and now operate with over 110 company personnel. Tyrone says, “With the advent of Covid, people are much keener to have repairs done at their place of residence and now it is a 50-50 split on these types of paint repair jobs with our loyal brand of vehicle distribution operations in their respective markets. 

 

“We have received incredible feedback from the Octoral team and Warren Melville in particular, who has helped with our in-house training. The company can trace its start-up way back to 1996, but originally it was solely a trimmers’ type of repair service refurbishing vehicle interiors and seats. However, since we broke into the trim repair and spot repairs business some six years ago the company has flourished. 

“Thankfully we rely on our own skills development and have brought in new minds through the training workshop to complement our staff. On offer are three-month intensive training courses which are delivering employment opportunities to continue our expansionary ambitions. 

“This is a niche and skilled market and we move to keep pace with the classic market demand for rectification where various specialist clubs support us. They too have had to watch their pennies in these tight times. 

Looking to the future vehicle owners always want top quality and the best service. Octoral’s colour matching ability is simply amazing. The company have colour matching needs on both mag wheels and body repair and Octoral’s system has greatly assisted them in getting a spot repair right first time in all of their specialist repair operations.

“Octoral’s latest C450 clearcoat is an absolute stunning top coat that always delivers a factory finish in our spot or local repair that the company undertake to get right first time, every time. In this tough market we’re up for it and achieving our goals well” said Tyrone.

On the subject of a franchise offer, Tyrone remains upbeat. “We can see a future ahead that could offer opportunities in various key centres such as Bloemfontein, George, East London, Port Elizabeth, and Pretoria. For us, right now the sky is the limit. This is a people business built on long-term relationships – and we’re good at that. Customer retention is a primary drive for us and thankfully we are using the best refinish paint partner to achieve excellent quality and quick throughput.”