BMW April 2022

To further advance the South African distribution of the Indasa abrasive brand, Luxor Paints, who are a prominent supplier of automotive and industrial paint in the South African marketplace, recently announced that they will be supplying the brand nationwide. With over 500 specialist distribution channels, they have now been given the opportunity to keep pace with the continuously expanding automotive abrasive technology sector with a new sole importer agreement. Indasa remain one of Europe’s expert market leaders in this fast-moving body repair area of activity.

Andrew Tindell, commercial director of Indasa Group, has over 32 years of expertise with Indasa. He says that Luxor will prove to become the perfect partner for Indasa with their unquestionable ability to support technical areas of support which have become so vital these days.

Luxor CEO Kevin Lurie is upbeat about the competitive and quality driven abrasive range being included under their umbrella of goods that the company offer. “We have identified some of the Indasa’s amazing products to begin our roll-out to our dealer networks. Bulk stocks will be here any day now.”

About Indasa

Under the creative guidance of the current chairman, Benjamin Santos an ambitious and clear strategic plan was compiled. Manufacturing abrasive products to the highest performance and quality standards would be a fundamental core value for continued business growth and customer development from that day.

The company has clearly changed from the early years. The Group now comprises eight subsidiary companies located in Spain, UK, France, Germany, Poland, Brazil and US and most recently Italy. At its headquarters in Aveiro, an ongoing programme of sustained expansion and multi-million Euro investment means that Indasa can arguably boast that it runs the most up-to-date abrasive production facility in the world. With a growing customer base serving automotive refinish, composite, marine, decorative and wood manufacturing industry markets in over 100 countries Indasa is a true player on the global stage.

The group’s expertise in coated abrasive technology saw them direct their innovative product development toward the vehicle refinish industry. It was a decision that is clearly paying a pivotal role in the market specific product range and with the very latest materials and application techniques the Indasa Rhyno brand is at the forefront of satisfying the needs of today’s refinish market.

An example of this dedication to product development is their Ultravent dust-free solution. The extraction capacity of the Ultravent system virtually eliminates abrasive clogging, prolongs sanding performance and provides a cleaner working environment.  Their Rhynogrip HT Line abrasive disc is the perfect partner for Ultravent extraction, combining to deliver the optimum surface preparation for flawless refinishing and body shop efficiency.

The automotive crash repair industry has always provided opportunities for Indasa to develop market specific solutions that deliver customer value. Andrew says that he identifies with a market that is undergoing radical change, as motor manufacturers face technical and environmental challenges in the creation of a new generation of motor vehicles as well as economic difficulties. “We have to keep pace if not one step ahead if we are to maintain our value to the body shop business operator. We strive to have abrasive sanding systems and repair procedures that provide the body shop with the tools to tackle just about any job. As organisations seek to improve profitability, current working practices come under increased scrutiny and pressure. Without question purchasing is a prime source of cost improvement but other key areas can contribute substantial efficiency savings to the business operation.”

There are endless examples of well-known phrases and sayings when it comes to investment, but perhaps the Indasa philosophy can be nest expressed as follows: investing in yourself is the best investment you will ever make. The state-of-the-art computer-controlled storage facility and the monumental scale of production capacity have to be seen to be believed at the factory. But it’s not just all capital investment that is getting the attention. The group now employs over 400 personnel within the nine locations throughout the world. With over 1 000 variations of material type to be produced and with customers in over 100 countries you can understand why their facility runs 24/7.

Andrew was keen to emphasise that it is not just the Rhyno brand abrasive product that enables Indasa to stand out from the crowd. The Indasa Academy opened in 2016 and the Academy represents the commitment and delivery of technical expertise and instruction. He went on to add, “The application of best working practice is a key essential in driving efficiency in the body shop. We have a team of experienced technicians here and at other Academy sites, who are able to instruct delegates in the very latest repair process and application techniques and by developing the individual’s skill base we maximise the competence of the customer’s workforce.”

The vision of Benjamin Santos has now delivered four decades of continuous growth for the Indasa group. And now with their new expert Luxor Paints dealer network in place in the local South African market, the Indasa brand is set to grow even more. 

Contact Luxor Paints for more information on the Indasa range on +27 (0)11 397 6622 or visit