BMW April 2022

A new direct importer, Kapatal Brands, is setting out to service distributors as well as end-users with the top-quality Smirdex abrasive car refinish brand. Andre De Bonis sales director at Kapatal Brands is confident that their trial results in the company marketing test will yield a great product line for use in body shops across the country.  They have set out to cover the South African repair market, but in KZN, Smirdex will continue to be marketed by long-term importer and distributor, Auto Paint Centre in Prospecton.”

Kapatal Brands want to make Smirdex the new abrasive package and the first choice for any collision repair distribution and DIY repairer. To keep pace with this goal, the company have established their own training centre situated in Booysens, Johannesburg and want to upgrade user knowledge to enable a right-first-time approach in achieving top quality results every time a repair gets done.

The company are already a successful direct importer of the MIPA high quality refinish range of paints, putties and fillers. “It’s a natural extension to our company operation as an independent importer because Smirdex offers significant competitive advantages.

About Smirdex

Smirdex is one of the leading manufacturing companies of coated abrasives in South-Eastern Europe. Located in Nothern Greece. They have produced coated abrasives of high quality since 1981. Thanks to the continuous efforts for improvement of its specialised staff, the company has managed to grow bigger and meet the demanding standards of the industry.

Today the company exports to more than 50 countries worldwide. Eighty percent of its production is sent abroad whilst 20% is distributed in the Greek market. Their major goal is to meet the evolving needs of modern professionals and to do this they invest in research and development. Recently, they have designed and built a second production plant. High standards of quality control throughout the manufacturing process are ascertained by sophisticated, on-site electronic systems whilst the continuous product evaluation ensures the highest quality according to the industry’s standards.

Profile Smirdex Net 750

The net fabric structure of Smirdex 750 permits the maximum absorption of sanded particles thus providing dust-free sanding and cleaner surfaces. This means a healthier work environment, where less time and effort is needed for cleaning up whilst the worker is protected from the dangerous sanding.

Smirdex net deliver better productivity and profitability since clogging is minimised, offering the possibility of higher performance and better surface finishing. Thanks to the ceramic rains that it contains, Smirdex net is ideal for tougher and more demanding applications. It also offers an excellent performance and lifespan on primer sanding.

For distribution opportunities or more information on the Smirdex range, call Andre on +27 (0)72 149 3443 or Kapatal Brands on +27 (0)11 493 0309/0298.