One of the Reef’s founding company’s – Global Auto Coatings – started their drive with the top-rated PPG Envirobase brand back in 2006 and have never looked back in servicing collision repairers. Wayne Nortje says the family operated business still has many of their local Benoni-based clients after all these years. Wayne, who heads up the financial side of the company came with experience gained from the Amlac company, while Preggie Pillay took on the role of sales. Preggie, being fully versed in what body shops always need and having spent years at the end of a telephone and behind the counter at General Abrasives based in City and Suburban, Johannesburg, joined Wayne. Together, they opened up on Bedford Avenue to further establish the company. Global Auto Coatings took to expanding their supply territory to cover the Gauteng market place.
Rivenn Pillay also joined the embryonic company to take care of the logistics and stock deliveries and today he has moved on to become the senior operations manager and part owner of the business. Global Auto Coatings now operate seven delivery vehicles and copes with over two deliveries per day to their regular clients. Global Auto Coatings has become a trusted and well-respected supply company in the industry.
Besides their refinish supply to trade clients, the company offer a type of one-stop shop philosophy for their non-insured repair customers who have bolstered trade sales in downtown Benoni in recent times. They have introduced top class foundation fillers, abrasives and price competitive paints that this area of the market wants. To keep service at top class levels on colour problems or production hassles, Global Auto Coatings also have over six top technical fast response staff for their 350 regular clients on their books.
`’The company also expanded their footprint in the PPG refinish sales camp by the opening of a stand-alone branch in Bloemfontein over a year ago – which is also doing very well,” says Nortje.
While the company recognise that it is a tough market to be in right now, Preggie is upbeat about their client’s loyalty. “Being placed at the pinnacle end of this business helps in some way as body shops are always demanding top class service and a reliable relationship that they can depend on, and that is us. At Global Auto Coatings our saving grace so to speak over the years is that we do care for them in a total responsive way and that has elevated us in this business,” said Preggie. “We are able to offer turnkey project operations in the supply of spray booths, hand tools, compressors, mixing rooms and filter replacement material, with over 26 top brands that we sell and service,” concluded Preggie.
You can visit the company website on www.globaljhb.co.za or call them on +27 (0 )11 422 1010 to get more information on Global Auto Coatings unique service offer to body repair shops.