BMW April 2022

To mark its anniversary year, Glasurit, premium paint brand of BASF, has redesigned the labels for its range of products. While Glasurit looks back with pride on its history of the last 130 years in 2018, all the products – from the polishing paste to the large paint container – are being given a fresh packaging design.

The new labels present users with all the relevant information at a glance. To achieve this, the font size of the product number and the product name in both German and English has been increased. Below this, users will find the EAN code, the country of manufacture, and the VOC symbol – if a product corresponds to VOC regulations – and a circle in black, red and gold. It indicates that this is a quality product from Germany, based on many years of experience and tradition since 1888.

Despite all the changes, many things have remained the same – for instance, the labels on the rear and the colour coding that helps users to quickly differentiate between individual product lines and areas of application. Needless to say, the formulation and the outstanding quality of the products, which satisfied customers around the world appreciate so much, have remained untouched.