The revamped event will use digital tools to bring together “virtual and physical experiences.” Organisers of the Geneva Auto Show said the event will go ahead next February, after two years of forced cancellations due to the Coronavirus pandemic.
The show will be open to the public on 19-27 February. Automakers were forced to switch to internet livestreaming to show off their new cars when the 2020 show was cancelled at short notice during the first wave of the pandemic. The trend is accelerating and threatening the business model of auto shows, which involve heavy investments for the companies taking part.
“We don’t know what the situation will be in February, but it looks like things will be back to normal in September and we are hoping things will stay that way,” GIMS CEO Sandro Mesquita told Automotive News Europe in a telephone interview. He said the show was moved to February from its usual timing in March due to the changing events calendar of Palexpo, the organisation that owns the venue where the show takes place.