The fifth edition of the Festival of Motoring (FoM) will take place at the Kyalami Grand Prix Circuit from August 26 to 28, 2022 says Messe Frankfurt South Africa MD Joshua Low. “The safety of our exhibitors, attendees and staff is of the outmost concern for us. We believe this to be in the best interest of the industry and the event,” said Low. “We understand the significant impact of Covid-19 on the industry, but we are excited about this event, with new feature areas, an additional focus on business-to-business [activities] and other initiatives to ensure that it will be the best one yet.”
“FoM provides the ideal platform for the industry to relaunch and engage with consumers in an experiential format,” said show director Judy Maharaj. “We received overwhelmingly positive feedback from sponsors, exhibitors and [vehicle manufacturers] in support of this decision, with a great deal of interest in participating at the next event in 2022.
“We have worked hard to develop customised areas for participating manufacturers, and streamlined the content by adding an all-new speed challenge. “A new and improved marketing campaign will ensure that all participants derive greater value from the event,” promised Maharaj.