BMW April 2022

SynapCAM has clinched the top spot in the Automechanika Johannesburg 2022 Innovation Awards.

The product was designed and developed in the US and South Africa by Synap, and launched on the local market at the Automechanika automotive aftermarket and related industries show held in Johannesburg in June.

The competition was open to any recently introduced automotive product, and the range of entries included electronic automotive products, driver aids, repair and maintenance equipment and online services.

Six products out of more than a dozen entries were chosen as finalists by a panel of judges from the automotive industry.

SynapCAM came out on top after scoring the highest points average on aspects such as design, quality, efficiency, functionality, practicality, value for money, environment-friendliness and innovation.

The product uses vision-based artificial intelligence (AI) to bring to market “user-friendly, fast, and reliable driver assistance”, promises Synap.

It analyses data from a dedicated infra-red driver camera, as well as dual advanced driver assistance system vehicle cameras in real time, and without the need for a cloud-based server.  This data – along with a proprietary behaviour algorithm – can identify what the driver is doing, while vision-based AI object detection can identify objects.

The ability to intervene and correct driver behaviour in real time, through custom messages and buzzers, prevents drivers from falling asleep, becoming distracted or driving erratically.