BMW April 2022

With the current pandemic wreaking havoc on local businesses, and the fact that less people are driving to work each day, it is safe to say that the panel repair industry has had it tough.

Enter the team from Ceramic Pro. With a combined experience of over thirty years in the auto repair space, the guys at Ceramic Pro have devised the perfect add-on to any panel shop. In this time when it’s about diversification for survival, a detailing and coating supplement to an existing repair shop infrastructure is very attractive.

Ceramic Pro have a complete package for opening and sustaining a detailing business within your current workspace. They offer training, work allocation and sourcing, preferential product pricing, marketing and brand awareness, all without an initial cost to the repair shop.

Four businesses have taken the decision to partner with Ceramic Pro and begin their detailing journey with the industry professionals and become part of the Ceramic Pro international network of approved application centers worldwide. They are: Riverside Panel Beaters Nelspruit, Alfa Trio Vereeniging, Alberante Repair Centre Alberton and Izimoto Boksburg. All of these businesses receive in-depth training and support from the Ceramic Pro team and receive exposure on the national website.

As Lein Schutz, COO of Ceramic Pro Holdings indicates: “Panel beaters are experts in processes and customer service. It makes sense for us at Ceramic Pro to partner in this space when skilled technicians are already available and a plug-in is easily achieved. The fact that these business owners have long standing relationships with vehicle dealerships means they can offer a service that other detailers can’t from the point of reciprocal business. We are very excited to roll-out this side of our business offering and are looking forward to partnering with already successful panel shop owners in the future.

Ceramic Pro has partnered with Fender Bender to enable clients to pay off their detail and coating package, which is a first in the industry. Previous clients who were excluded from purchasing a ceramic coating because of cash flow will now be in a position to get their vehicles protected by Ceramic Pro.

Ceramic Pro and Fender Bender Finance

The Fender Bender Finance programme has expanded to include the Ceramic Pro product offering into its range of finance possibilities. Fender Bender Finance is targeted at the uninsured driver or those who cannot afford their excess. It is an option to finance a short-term loan from Nedbank to get their vehicle repaired safely at a reputable body shop. The loan options are between R2 000 and R300 000 and can be in a time period of 6 to 72 months, depending on what suits the customer’s pocket.

With people holding onto their cars for longer, this is a great refurbishment option that takes little time but delivers a “good as new” look for the owner, and offers the body shop a unique selling point in their market.