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CNN International Commercial (CNNIC) and Hyundai Motor Company (Hyundai) will be partnering on a cross-platform campaign that explores how innovation will change the way we live in the future.
The campaign’s branded content component includes three films produced by CNNIC’s global brand studio Create that will convey Hyundai’s messages around the new paradigm of electric. With a cinematic documentary approach, the films discover new possibilities in life and follow individuals’ journeys with curiosity and exploration in mind.
The partnership also includes Hyundai’s exclusive sponsorship of two editorial initiatives: ‘Saved by The Future’ and ‘Time Transformed’. Launching across CNN International TV, digital and social platforms, the series explores transport and mobility innovations set to transform our cities, economies and societies in the next 10 years.
“Building on CNN’s long-held belief in- and coverage of the power of technology and innovation, we are delighted to embark on this journey of hope, inspiration and ingenuity together with Hyundai Motor Company.