Sias Meyer is a seasoned campaigner when it comes to selling refinish service and body shop success. He has over a decade of experience and sees the company on a constant upward growth path. Meyer is upbeat about their three-branch operation for they also have outlets in Nelspruit, Hazyiew and Polokwane.
It’s a simple case of a hobby that grew out of all proportions from the original exhaust fitment operation that they started over 15 years ago. Meyer recently appointed ex-rugby Puma player, Jacques Kotze, to operate the frontline business of getting the best results for the DeBeer system of refinish users. “It’s very competitive at the collision repair supply business end of things,” he says, “with shops under pressure to make better profit margins all the time. We are thankful that our DeBeer brand has been doing a great job.”
A key part of their ongoing success is the brilliant colour matching offer which is working really well. They can produce in excess of over 30 different matched samples a day. The new spectrophotometer and the way that speedy colour identification can be realised, is a huge bonus on time saving. Clients enjoy the end result of a quality repair every time with a great wet look overall finish. It is a good technology product and with the recent addition of their new metallic bright red toner, they are able to get amazing basecoat colour matches to the Candy Apple Red, which is a popular colour from Mazda and other car makers.
Sales concentrate on solvent borne brands in these areas, that’s what their DIY repairers want. The BeroBase 500 Series basecoat is a great performing line when used with the latest 2k high solid top coat clears. Around half of their brand business selling to the uninsured driver market and the rest is going to body shop repair clients.
“We are out there every day with five high-speed delivery vehicles in the local Nelspruit market and in the near future, hopefully we will expand the operation of the Cowley paint business into Swaziland.” So, things for the Mpumalanga operations remain very positive right now.