BMW April 2022

Axalta has officially opened its new, state-of-the-art, sustainable facility in the Netherlands to further strengthen its Dutch refinish business. The ultra-modern, strategically located facility in the Tiel municipality enables Axalta to provide more customers with its industry-leading refinish paint and non-paint products and services. The Axalta global refinish brands in the Netherlands – Cromax, Spies Hecker, Standox and Syrox – all relocated to the new facility in May 2021, which is located at Tiel’s Business Park Medel, where green management, sustainability, security, and infrastructure are the top priorities.

“This is an exciting time for our refinish business in Europe and specifically, the Netherlands. Our new facility in Tiel is all electric and exceeds local sustainability requirements. It makes us an excellent, future-ready partner to our customers as we work together toward a greener future,” said Jim Muse, Vice President of Axalta Refinish in Europe, the Middle East and Africa.

The facility includes the new Dutch Axalta Refinish Academy, which is an innovative body shop environment for training refinishers of the future to deliver the highest-quality paint repairs. It is equipped with cutting-edge technology and delivers advanced techniques such as next generation drying tools, including an infrared drying rail system. It also boasts the recently launched Daisy Wheel 3.0, which enables fully end-to-end automated colour mixing for the first time and works seamlessly with Axalta’s Digital Colour Management.

“Our state-of-the-art academy is a well-equipped welcoming space that gives Axalta refinishers the opportunity to learn about the fastest and most productive paint processes available anywhere in the world. The new facility is a triumph in terms of innovation and technical capabilities,” explained Muse. “We are committed to helping our customers become more productive with high-quality coating products, as well as providing training and consultancy on key business topics such as efficient body shop processes for improved profitability.”