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Axalta a leading global supplier of liquid and powder coatings, announced its 2021 Global Automotive Color of the Year – ElectroLight. ElectroLight is an expressively refreshing green-yellow hue with inspired bold, contemporary flavours that echo style, energy and flair. The unique personality of ElectroLight evokes a blend of sporty design elements with functional performance and offers great versatility when combined with two-tone charcoal colour accents or matte finishes on a variety of mobility solutions. Furthermore, ElectroLight is formulated with reflective properties that make it highly visible to light detection and ranging (LiDAR) systems, while its layer structure and pigment content are easily transmissible by radio detection and ranging (RADAR) systems.
“Offering innovative products that are ahead of the curve is what we live and breathe every day at Axalta,” said Hadi Awada, a senior vice president at Axalta. “ElectroLight is another step towards illuminating a path for a green future for all types of vehicles, including autonomous vehicles. Formulated with mobility-sensing technology in mind, ElectroLight combines a passion for individualisation with coating science into a functional, expressive and dynamic colour.”
Fully autonomous vehicles are closer than ever to becoming a reality and will increasingly rely on LiDAR and RADAR technology to see and to interact with the world around them. ElectroLight meets industry safety standards and improves the performance of both types of systems, making it a stand-out colour option in both trend and technology.
While Axalta’s 2020 Global Automotive Colour Popularity Report shows that white remains the most frequently purchased automotive colour globally, interest in automotive colours with a more customised and personalised look are becoming increasingly desired by consumers. Green has influenced both blue and yellow colour palettes in today’s vehicle market trends, driving colours into a more ecocentric theme. This includes Sea Glass – a green-shade of blue and Axalta’s 2020 Global Automotive Colour of the Year – and now ElectroLight – a yellow shade of green.
Nancy Lockhart, global product manager of colour at Axalta, says, “Our 2021 colour evokes sustainability, happiness and safety. ElectroLight is at the forefront of today’s colour trends, while also anticipating emerging technology advances. Consumers are looking for a breakout colour and ElectroLight manifests this, while bringing a progressive approach to automotive styling and design.”
Axalta leads the coatings industry in mobility coatings and waterborne technology, offering products that are easy to apply and that deliver outstanding performance properties at variable gloss levels. These environmentally responsible systems provide low volatile organic compound (VOC) products and efficient solutions for all applications from snowmobiles to light vehicles, amusement park rides and more.
Axalta actively works to continue to provide innovative colour choices for automotive buyers and refinishers that are at the leading edge of design and to create conceptual colours that are aesthetically and functionally beneficial to vehicle surfaces. Visit axalta.com/colour for more information on ElectroLight.
Axalta’s 68th Global Automotive Popularity Report
The 68th annual Global Automotive Colour Popularity Report revealing the most common automotive colours on the road today are white (38%), black (19%) and grey (15%). Grey increased by two percentage points worldwide and is at a 10-year high.
Holding steady at 38% of the total global market for the last three years, white is the most frequently purchased automotive colour globally for 10 consecutive years. Silver continues to decline in all regions and its popularity is now in the single digits at 9%. Black holds steady year-over-year and remains a favourite in luxury vehicles.
Axalta’s Global Automotive Colour Popularity Report draws on data from every country where consumer automobiles are produced and provides detailed production data to enable automakers to observe trends and patterns across the globe and in particular markets.
“The consumer purchasing trends reflected in the report drive our development of innovative colours for the future,” said Nancy Lockhart, global product manager of colour at Axalta. “We’re pleased to share this data with our customers and to bring together our industry-leading colour technology, deep market experience and trend data to work with our customers to bring dynamic colours to life.”
Axalta is actively working to provide innovative colour choices for automotive buyers that are on the leading-edge of design. Recent automotive trends are in sync with the latest home, fashion and product trends, including an interest in green-blue and green-yellow shades. Also noteworthy is the increasing global use of grey and the colour nuances that bring these colours to life, such as fine flake effects and hints of colourful flakes.
The results of Axalta’s Global Automotive Colour Popularity report are based on Axalta’s analysis of 2020 automotive build data and are an indicator of current market trends. Axaltevolve. Axalta designs conceptual colours that are aesthetically and functionally beneficial to the vehicle surfaces.
Axalta pays tribute to its motorsport heritage
Axalta sets pulses of motorsport fans racing with the unveiling of its 2021 wall calendar – Brilliantly Fast – created by the Refinish business in Europe, the Middle East and Africa (EMEA). It celebrates student racing and is a fitting tribute to those professional motorsports teams that have achieved unparalleled success in 2020.
Axalta has a rich motorsports heritage through its premium refinish brands Cromax, Spies Hecker and Standox. Axalta is an Official Team Supplier to the seven-time FIA Formula OneTM World Constructors’ Champions* Mercedes-AMG Petronas Formula One Team and a strategic partner to TOYOTA GAZOO Racing Europe, the Monster Energy Yamaha MotoGP Team and the Hendrick Motorsports NASCAR team. The company also supports student racing across Europe as part of Axalta’s Bright Futures programme, which promotes active participation in the science, technology, engineering and math (STEM) subjects.
Each of the 12 months in Brilliantly Fast is represented by a stunning image that perfectly showcases each racing vehicle’s livery, aerodynamic shape or prowess on track. BluePoint, the Belgian Agoria Solar Team’s – a student racing team from the University of Leuven – and winning entry to the 2019 Bridgestone World Solar Challenge crossing the Australian outback, features in April, and Valentino Rossi doing a wheelie on his Yamaha YZR-M1 in the Yamaha MotoGP accompanies May. The shot of the Mercedes-AMG F1 W11 EQ Performance race car on track against a scorching orange sunset graces September.
Olaf Adamek, Axalta Refinish Brand Manager for EMEA, says, “Sports is a team effort, but this is particularly true in motorsports where much of the driver’s or rider’s success depends on the technological expertise and innovation the wider team of engineers brings to the table. We are proud to help to drive performance and to support professional motorsports and student racing teams with our Axalta technology. And it’s fitting we celebrate those teams in a visually-stunning calendar.”
Brilliantly Fast and its images are available to view online or download free of charge, from axalta.eu/calendar2021.