Rolls-Royce Motor Cars has achieved the highest annual sales in the marque’s 115-year history. It’s reported that 4 107 cars were delivered to customers in over 50 countries around the world in 2018.
Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, said, ‘2018 was a most successful, record-breaking year for Rolls-Royce. We have seen growth in all our regions around the world. At Rolls-Royce we are deeply focused on each and every one of our customers and are delivering on their demanding expectations. The home of Rolls-Royce at Goodwood is acknowledged and celebrated as a global centre of luxury manufacturing excellence, where our skilled, dedicated team create the world’s finest, most sought-after luxury products.”
The Americas remained the company’s largest market in 2018. Sales also grew across all regions during the year with buoyant customer demand across the model range. Phantom was a major growth driver, flanked by the very contemporary and seductive Wraith and Dawn models.
To meet growing worldwide demand for its products, Rolls-Royce Motor Cars employed 200 new associates, mainly in skilled manufacturing roles, during 2018. These new appointments mean the total workforce at the home of Rolls-Royce now exceeds 2 000 people for the first time since the plant opened in 2003.
The year also saw a record intake of 23 new entrants to the company’s highly successful apprenticeship programme.