Audi

PPG released data studying automotive colour trends around the world, with buyers showing an increasing interest in blue cars. PPG (NYSE PPG) said in its Automotive Color Trends report that blue increased by 3% as a preference for luxury, midsize and compact cars, according to a news release.

In North America, white remained steady as the top colour preference, while black and grey rose slightly, followed by silver, then red and blue.

White is also the most popular colour in South America, Europe and the Asia Pacific region, according to the release.

“Neutrals that consumers crave in fashion, technology and their homes cause silver and grey to continue to be popular in automotive colours across all types of vehicles,” said Jane Harrington, PPG manager of automotive colour styling.

“While we know that automotive colour trends are inspired by multiple industries, they are unique compared to fashion or home décor since the trends evolve and change slowly over time instead of significantly year-to-year,” she said.

Pittsburgh-based PPG develops paints, coatings and materials for construction, consumer products, industrial and transportation markets and aftermarkets.

In response to the continued demand for colour innovation in automotive coatings, PPG also introduced 64 exterior shades to manufacturers for consideration in styling 2018-2019 model year vehicles. Titled “AMPLIFY,” the collection includes four colour-trend story palettes:

– Hyper HD is a colourful and impactful theme that welcomes self-expression, performance and modern technology. The palette includes an extroverted blend of virtual and real-world enhanced colour – a mix of dazzling bright hues with the layered effects of tinted clears and tri-coats.

– IM Perfect is a global trend named as a play on words, celebrating the perfection of imperfections and authenticity in individuals living their best lives and focusing on their uniqueness with an emphasis on wellness. This more organic palette is influenced by nature, with somewhat subdued hues such as foliage greens as well as copper and brass metal tones.

– Knight’s Watch is a stronghold theme providing sturdy reassurance for safety and security through traditional colours representing refuge and confidence. Like a silent guard, the visual code of this palette communicates strength and protection with dark, dramatic jewel tones and blackened metal shades.

– Lucid Dreams reflects calmness, sensitivity and privacy, portraying a refuge from technology overload with fluid, graceful design. The palette consists of pastel tones with slightly more colour as interpreted in metallic whites, mint greens, anodised gold/beige tones and sky blues.

PPG: We protect and beautify the world™

At PPG (NYSE PPG), we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 130 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward.

With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $14.3 billion in 2016. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com. We protect and beautify the world is a trademark and the PPG Logo is a registered trademark of PPG Industries Ohio, Inc.