Designed around Peugeot’s new-generation Efficient Modular Platform 2 (EMP2), the new 308 combines compact, wieldy dimensions and a substantially reduced kerb mass with an advanced, high-efficiency drivetrain to deliver exceptional dynamics and frugal fuel consumption.
The interior execution reflects the advanced nature of the 308, as well as close attention to design detail, high comfort levels and tactile quality. The cockpit design combines deeply recessed, highly visible instrument dials with a large, full-colour touchscreen display, while a multifunction steering wheel further benefits intuitive access to key functions and features.
Mirroring a design trend first introduced by the 208 and 2008, the 308’s ergonomic layout combines a small-diameter steering wheel with an elevated instrument binnacle, allowing an unencumbered view of the road and the key instrumentation.
Despite the fact that the new 308 is more compact than its predecessor, efficient packaging and intelligent design conspire to create a roomy cabin with spacious accommodation for front and rear occupants.
Smart finishes, including textured surfaces, metallic accents and high-gloss inserts, establish an upmarket ambience, adding to the new Peugeot 308’s feel-good character.
Practicality remains a further 308 attraction, with a generous luggage compartment, and a 60/40-split rear bench seat that can be partly or completely folded flat to boost cargo space. A five-star Euro-NCAP rating underscores the new Peugeot hatchback’s exceptional safety standards, with a comprehensive array of active and passive safety features.
The new Peugeot 308 is initially offered in two variants, both employing Peugeot’s latest, high-efficiency PureTech engine technology. The cutting-edge, three-cylinder powerplant incorporates high-pressure direct injection, four valves per cylinder and high-pressure turbocharging.
The result is a small-capacity engine with compact dimensions and low mass that emulates the power and torque of a much larger, more conventional and less efficient power plant, while achieving clear benefits as far as reduced exhaust emissions and lower fuel consumption are concerned.
Starting off the range is the Peugeot 308 Active, which is fitted with the 1.2 PureTech e-THP 110 engine. It produces maximum power output of 81kW at 5 500 r/min, combined with a generous 205 Nm of torque, available from just 1 500 r/min. A five-speed manual gearbox is standard.