MIKE MABASA IS NEW HEAD OF NAAMSA

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With Mike Mabasa (44), who is the new executive director of the National Association of Automobile Manufacturers of South Africa (NAAMSA), has been with the Pretoria-based organisation since November 5, 2018, firstly as director designate and then as executive director, working alongside his predecessor, Nico Vermeulen, who retired at the end of March.

Mabasa brings to NAAMSA vast commercial experience in the areas of public affairs and policy; economic regulation; advocacy and stakeholder management; marketing communications; transformation; media relations; and corporate philanthropy.

A transport economist and journalist by training, he has considerable business experience in the aviation industry, having served as chairman of the Air Services Licensing Council, a regulatory body under the Department of Transport which regulates domestic air services within the Republic of South Africa.

Mabasa also served previously as chairman of the Air Traffic Navigation Service (ATNS), the International Air Services Council and was a spokesperson and a member of the senior management team at the Department of Transport during the tenure of the late Minister Dullah Omar.

His experience in business spans several sectors of the economy over 20 years during which he has occupied senior management and executive positions in the private sector. He brings to his new role a record of success from a number of multinational corporations such as the Heineken Company; Diageo (formerly Brandhouse Beverages); Rio Tinto; Adcock Ingram; and Japan Tobacco International.

Mabasa is not new to the industry association landscape. He previously served as a non-executive director at the Tobacco Institute of South Africa (TISA]); Industry Association for Responsible Alcohol Use (ARA); and the Pharmaceutical Industry Association of South Africa (PIASA).

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