Hyundai wins two prestigious iF Design Awards

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Axalta

Hyundai Motor Company has been recognized for its cutting-edge vehicle design at the
world-renowned iF Design Award 2019 for the fifth straight year. The Palisade and Le Fil
Rouge concept vehicle each won the Automobiles/Vehicles category at the eminent
competition in the global automotive industry.
Hyundai’s record streak this year marks another milestone for the company, which continues
to make strides in making premium cars affordable and available for customers worldwide.
The award acknowledged Hyundai’s new flagship SUV, Palisade, a premium three-row
sports utility vehicle debuted at the Los Angeles Auto Show last year.
The Palisade, which forms part of Hyundai’s vehicle range in North America, features
ground breaking capabilities and technologies for all-road driving, safety and speed. Its bold
architecture, including both the interior and exterior, is also designed for maximum comfort,
roominess and relaxation.
Another prize went to Hyundai’s Le Fil Rouge concept car, debuted at the Geneva Motor
Show 2018. The vehicle embodies a reinterpretation of Hyundai's sporty design spirit that
was first featured in the 1974 Hyundai Coupé Concept. Exemplifying “sensuous sportiness,”
the vehicle harmonizes the four fundamental design elements of proportion, architecture,
styling and technology, and simultaneously combines beauty and function.
The iF Design Award has been recognized for more than 64 years as a symbol of excellence
by design professionals around the world. The prestigious prize, organized by iF
International Forum Design GmbH, the world’s oldest independent design institution, based
in Hanover, Germany, is bestowed upon top designers spanning various disciplines and
categories.
Companies from 50 countries participated in the 2019 event with 6 400 product submissions,
which were judged by a jury of 67 international design experts.

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