The standard of the Auto Magic body shop franchise in and around the city of Pretoria in Tshwane, stands testament to the superb quality finish the network produces. Automotive Refinisher magazine was recently invited to visit one of their flagship shops, the new Auto Magic Centurion branch, which opened it’s doors for business earlier this year.
On arrival at the new premises alongside the Danie Joubert (N1) highway we met shop owner Raul Lima who is no newcomer to the game with over 20 years of industry experience. Lima had recently needed bigger premises as his previous Auto Magic shop had out-grown itself, thanks to great service and quality finish resulting in repeat business.
“The secret to our success was to ensure a pleasurable experience for the customer to ensure repeat business,” said Lima. “Customer satisfaction is key, I believe. It’s so much easier to keep what you have than going out to look for new clients.” As with his previous premises it’s evident as you enter the new large scale shop that Lima has re-created the same spotless inviting atmosphere to the 2 500sq metre refinishing mecca. This is a great company ethic.
R-M’s latest waterborne range adds to his cost saving on paint as operating efficiency is kept at its maximum with little rework involved. Excellent back-up service is always there with RSB and their team.
The company now claims an output of 40-45 cars per week which is still growing as the business expands. With four major approvals already and a General Motors approval pass by 95%, the team are set to produce world class quality work.
Generously adding to this streamlined efficiency in the new shop is a complete turn-key solution provided by the Y.E.S. team which includes two FIRAT spray booths separated by the colour mixing room for easy access for both spray painters, with FIRAT preparation bays on either side of each booth. The large scale production is met with state-of-the-art Chief chassis repair equipment and a new Laser Lock measuring system for those heavy duty jobs.
Lima says he has taken an easy route to repair by having the best systems and equipment in place. “I’m in no way concerned with the considerable investment we’ve made in our new premises. It’s already paying off and we look good and strong to grow even more in the future.” Lima concluded